THE FORCE|THAT TURNS
Torque is the only force that does not push in a straight line: it converts energy into rotation. That is what we do with your media investment — turn it into an acquisition system you can measure against your P&L.
Between volume and advice
They buy traffic
They scale spend and report clicks, impressions and leads. The number rises and quality falls, because nobody defined what a lead worth having looks like.
They hand over a recommendation
The diagnosis is right and the document is good. Then they leave, and execution lands with the team that was already stretched.
We build the mechanism
We design the system, run it ourselves and measure it against business outcomes. Strategy and execution are not separated, because they are the same decision.
The method is the brand
What is broken
A full-funnel audit: where demand actually comes from, what is genuinely being measured, and what share of your sales ever reaches the ad platform.
How it connects
Server-side measurement, consent that carries signal, events with differentiated value, and a closed loop between your CRM and the platforms.
Who runs it
Campaigns, creative and landing pages built and managed by senior people. No account layer between the person deciding and the person executing.
What gets proven
A dashboard with the metrics your board cares about: real CAC, LTV/CAC ratio, qualified leads and their conversion to revenue.
Capabilities
Google, Meta, LinkedIn and retail media
Campaign structure, branded-demand separation, exclusions, and feeding the algorithm conversion values corrected from the CRM. For B2B, long-cycle, e-commerce and higher education.
GA4, server-side and dashboards
A measurement architecture that survives the browser: server-side events, normalized first-party identifiers, offline conversion import and reporting in Looker Studio.
Loops that close
Integration between forms, CRM and ad platforms. Automated follow-up, reminders and scoring, so a lead does not die waiting for the sales team.
Design built to convert
Identity, sites and landing pages built to be measured. Video production and creative treated as variables in an experiment, not as standalone deliverables.
Work
A senior team with direct experience across retail, banking, higher education, real estate, industrial and e-commerce accounts in Chile and the wider region.
Ideas
A 45-minute diagnosis
A working conversation about your current system: where demand comes from today, what is being measured, where budget leaks and what we would do differently. You leave with a diagnosis and a priority order, whether or not you work with us.